Project Type
Graphic Design
My Role
Package design created for Graphic Design V class fall 2023
Project Goal
To reimagine the design and packaging of medicine brand Benadryl to appeal to different audiences while maintaining brand image
Challenge
As a part of my Graphic Design V class, our assignment was to reimagine the packaging of Benadryl’s allergy medication to appeal different audiences. I chose to take the imagery in a more illustrative direction. This would allow the packaging to be seen as more appealing, as well as standing out on shelves. The goal was to present lots of information, while still keeping a visually appealing design.
